HOW CAN COLOR TELL A STORY?
Simply put, color can affect us emotionally, psychologically and even physically, often without us becoming aware. Color in film can build harmony or tension within a scene, or bring attention to a key themes.
When telling a story, colors can:
Elicit psychological reactions with the audience
Draw focus to significant details
Set the tone of the movie
Represent character traits
Show changes or arcs in the story
When chosen deliberately, a well-placed movie color palette evokes mood and sets the tone for the film. The three main components of a color are hue, saturation, and value.